OCBS - AI in Entertainment: Cheat Code or Pandora’s Box?

Thank you to Jack Jones (SG 2004) for a compelling and thought‑provoking session that brought together storytelling, technology, and media production. His fireside chat offered a rare behind‑the‑scenes look at how rapidly the creative industries are evolving and how artificial intelligence is playing a bigger role than many realise. 

One of the highlights of the evening was Jack’s discussion about his work on a football video game. He explained how the team brought in a real‑world pundit to record match commentary and used AI tools not just to support the creative process, but also to ensure fair compensation. The system automatically calculated payment by analysing the number of words spoken and the time taken to record them - a striking example of how AI can enhance both production quality and artist equity. 

Jack also explored how audience behaviour is reshaping modern content. With attention spans getting shorter, production and visual effects have had to adapt, becoming sharper, faster, and more dynamic. His insights sparked thoughtful questions and lively conversation among attendees, many of whom work across fields where these shifts are already being felt. 

We extend our gratitude to Jack for sharing his expertise and to all participants for making the event such a success. More exciting sessions are on the way so stay connected for updates!