Post Olympics Blues?

Anyone have the post Olympics blues?

Sophie Booth (KG 2010) wrote a blog about the marketing power of the Olympics. With the Olympics having a wide range of viewers, it ‘provides the perfect cultural cut through’ for the sponsoring brands. 

Sophie’s blog post on Brainlabs is titled ‘Olympics and Paralympics 2024: Three social marketing lessons from this year’s games’. In this post, Sophie speaks about the different sports, the opening and closing ceremonies, and the use of different celebrities which makes the Olympics one of the most powerful marketing events. 

To read Sophie’s blog, click HERE