Sports Marketing Success

Christopher Egen (WG 2011) has reached an exciting milestone of six months in the role as Director of Athlete/Men’s Marketing at ALO. In a recent update on LinkedIn, he reflects with gratitude on the momentum, learning and trust that have shaped his experience so far. Leading the athlete team has given him the opportunity to strengthen relationships, define strategy and collaborate closely with athletes, colleagues and partners across the sports landscape. 

During this period, Christopher has delivered several standout projects. These include the Joe Burrow Conquer campaign, ALO’s first-ever shoe collaboration with NBA star Jimmy Butler and the brand’s growing presence in European football through partnerships with Trevoh Chalobah, Álvaro Morata, Ollie Watkins and Luke Shaw. He also celebrates the rising profiles of Jaxson Dart and Will Johnson as they break into the NFL scene. Looking ahead, he’s particularly excited for ALO athlete Connor McDavid’s appearance at the upcoming Winter Olympics. Christopher rounds out his update with appreciation for the colleagues and leaders who have supported and trusted him along the way. 

It’s inspiring to see many OCs thriving in their careers and we look forward to following Christopher’s continued success at ALO.