Flo Graham-Dixon (TL 2007) Launches UAE Hospitality Report

Flo Graham-Dixon has co-authored the first UAE Hospitality Industry Barometer in collaboration with the Global Restaurant Investment Forum (GRIF). 

Drawing on insights from 30 senior leaders across more than 400 venues, the report highlights an average 27% decline in like-for-like revenues, with tourism and office locations most affected and residential areas proving more resilient. Cost-saving measures, particularly rent renegotiation and labour adjustments, are widespread. 

While short-term confidence remains cautious, outlook over 12 months is significantly stronger, supported by the UAE’s underlying market fundamentals and typical recovery timelines of 12–24 months. 

Flo, founder of Juniper Strategy and Head of Strategy at Prepline Holdings, has developed the report with Jennifer Pettinger-Haines as a resource for the UAE and wider GCC hospitality sector. 

Learn more and view the report by clicking the button below: