The Audience of the BBC

Chris Mundy (QG 1984) recently contributed to a new book, The BBC: After the Licence Fee?. In the book, it takes perspectives from former journalists, senior executives, academics, and Director-Generals, all contributing to their own chapter. 

Chris’s chapter dives in the challenges the BBC is having when it comes to their audience and how they need to remain relevant to the younger generation when there are many other entertainment choices.  

To read the book, you can purchase it on Amazon HERE